![]() ![]() Store visits: If you are an advertiser and run a business in different locations, you can use this objective to run a dynamic ad campaign for those people who are close to your business. It draws more users to your website so they can take specific actions.Ĭatalog sales: a list with all the products that you want to promote. You can choose between conversions, to attract users to your webpage to reach your sale or downloading goals, catalog sales or store visits.Ĭonversions: It increases conversions on your website. This objective encourages the people who showed interest in your brand to finally buy your products or services. It gets more people who are more likely to respond to your business to encourage them to take action that you care. Messages: This target was designed for advertisers who want to start a conversation with clients. Lead generation: Campaign that captures potential clients’ data from native platforms of this social network. Video views: This objective was designed to show your ad with videos to an audience that is more inclined to watch it. These ads put you in contact with those users who are more likely to download your app and therefore, get more people to use it. Showing a positive external image, generating trust or creating a community for your communication strategies are the targets for companies looking for increasing the number of followers.Īpp installs: Apps can play an essential role for your business growth. Promote your Page (Page Likes): Getting more “page likes” is the objective of this type of campaign.You can use it to show your publications beyond your page and encourage the audience to take actions you care about. Boost your posts (Post Engagement): With this type of ad, you can share information about your company.This objective is subdivided into four objectives. ![]() It takes quality visitors to different places on your Facebook page or your own website.Įngagement: To get more people to see and engage with your publication or Facebook page. Traffic: To attract people to a specific destination in or outside Facebook. Lead generation, with the objective to capture potential clients and lastly, messages. Video views, as the name implies, the objective is to get more people to view your videos. App installs, if you have an app, this will be your first step to launching it to stardom. Engagement, to get more people to see and engage with your publication or Facebook page. It is divided into 6 subcategories: Traffic, to drive traffic to your website or Facebook page. You will stimulate interest towards your brand with this objective. It can consolidate awareness or change the perception of your brand. Reach: It allows you to get to the maximum number of people in your audience from Facebook and also to know how often they visit your ads. Within this objective, it is possible to choose between brand awareness, to obtain more notoriety for your brand and get more people interested in it, or reach, to show your ad to as many people in your audience as possible.īrand awareness: This objective allows advertisers to show their ads to people who are more likely to recall them. It helps you to generate interest in your services. These are the advertising objectives that Facebook offers to run your campaigns: Awareness In our study, we included all the different types of campaigns that Facebook lets you choose from. We converted all the data into US dollars (USD) to make the costs and investments comparable among the different countries. Therefore, the currencies used to configure the campaigns differ in many cases. The campaigns included in our study were launched in different countries from Europe, North America and Latin America. 26 USD average CPM y 0.05 USD average CPC.We extracted the following general information from the campaigns used for our analysis: We also calculated the average CPM (cost per thousand impressions or mile) and CPC (cost per click). The total investment of these campaigns was exactly 3,993,540.35 US dollars. We examined data about impressions, reach, number of clicks and cost. We analyzed a total of 148,187 campaigns run by 1,132 advertising accounts to carry out this study about Facebook Ads. You don’t have to opt for the conversion objective if you want to get more registrations.Look for video views instead of post engagement.Post Engagement is the most popular campaign objective.Conclusions from our Facebook ads study.Cost per 1000 impressions (CPM) by country.Benchmark of your ad campaigns average performance: CPM and CPC. ![]()
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